Leverage your App for the Best Sponsor Enticement

Leverage your App for the Best Sponsor Enticement

Ads and Sponsor Recognition is a key inclusion of any app. Using Grandstand, there are multitude of ways you can leverage the platform for either your website or app to recognize and feature your sponsors or ad buyers. Below are some ways you might consider including featured spots in your digital communications as a part of your sponsorship packages.

App Sponsor

The sponsor logo would be integrated into the main design of the app and displayed prominently on the front menu. An example above is from Dodge City Days in Kansas where they have the United logo included. Additional example show different ways of integrating the sponsor logo from the Franklin County Fair in Ohio, ChristmasVille of Rock Hill in South Carolina, Carrboro Music Festival in North Carolina, and Paulding County Extension in Ohio.

Schedule Page Sponsor

The Sponsor logo/ad will appear on the daily schedule above the event listings. Can be customized in any way. This pairs well with App Sponsorships. Might also be paired with the sponsorship of one of the day's events (like the main sponsor of the concert that night?). See the examples from Rocky Mountain Highway, which has their homebuilder sponsor on the monthly calendar pages, and from Cowgirl Magazine's app for the National Rodeo Championships, which was sponsored by Wrangler. 

Banner Ads

These are the small ad banners that can appear in any area of the app: custom pages, all lists or just certain lists, main page, map, or calendar pages. See the examples. One is from the Bloomington-Normal app that has a list of agents in the area and a paid advertisement at the bottom of the page. The other is the schedule of events in September 2021 in the Texas Horse App that is a schedule with the banner ad for the Facebook page at the bottom. Ads can be static or rotating (minimum of 7 seconds per view)

Sponsor List

This is just a basic list featuring your sponsors. We suggest that you organize them with subcategories for the different levels so that the top sponsors are on top! You can include a logo, a description, links to website/social media, location (either their actual location or their booth at the fair). Generally, as the sponsor level drops, so does the amount of info included for individual sponsors. Shown here are examples from Christmasville, a month-long holiday celebration in Rock Hill, SC, and from the NEBRASKAland Days app.

Scavenger Hunts

An unexpected place to give your sponsors additional visitors at the fair is to include them as scavenger hunt stops with a prize at the end. The Good Living Expo did this with their primary sponsors, giving away a Yeti cooler filled with prizes. Entries were required to visit the booths of the sponsors and enter a code they could only get from the booth. Once they completed the stops, there was an entry form they filled out in the app to be considered for the prize. Winners were selected from those who fill out the form. Examples of the opening page for the scavenger hunt and one of the booth stops is included here.

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